Bringing creative harmony to brands big and small
Led by Creative Director Karen Kluss, Overtone is a boutique branding and design studio based in Hobart, Tasmania. We've spent almost two decades shaping brands of all shapes and sizes. Our agile team of creatives, marketers and strategists scales to fit your needs.
Our services
Brand strategy
& design
We live to craft beautiful brands from start to finish. Harnessing strategic insights and impactful design, we’ll help you spark deeper connections with your audience.
Brand refreshes
Of course, some brands need more of a touch-up than a complete makeover. We can elevate your existing look and feel without losing what makes your brand unique.
Brand collateral
We believe every design challenge has a creative, thoughtful solution. Nothing is out of reach, from presentations and reports to promotional materials, signage and packaging.
Websites
We design beautiful Squarespace websites for founders and small businesses. Good-looking, functional and easy to update when we hand over the keys.
About Karen Kluss
Karen has spent the last 15+ years in agency land, working with many well known global brands – from international powerhouses like Doritos, Walkers Crisps and Sunbites, to national juggernauts like Wooworths and Dan Murphy’s to local icons like Hobart City Council and the University of Tasmania.
Since founding Overtone in 2025, Karen has worked with an impressive portfolio of clients including TasNetworks, Audit Tasmania, Blundstone Australia, Hydro Tasmania, RACT, Kingborough Council, City of Clarence and Bonney Energy.
In addition, Karen loves working with founders and small businesses on effective and beautiful branding and design.
Bringing her keen creative eye and brand stewardship to clients big and small, Karen is obsessed with gaining a real understanding of your brand and objectives, before taking your creative work to the next level.